Loyalty programs are a tried-and-true method for rewarding devoted customers. The United States Postal Service’s Every Door Direct Mail tool, facilitated by Our Town America’s Postcard Marketing program, allows your campaign to reach your target demographic.Ģ. Saturation Postcards allow you to target customers based on neighborhood, distance from your restaurant, median household income, and median age. Using direct mail to spread the word about the debut of your new restaurant will generate buzz and profits as soon as you open your doors. Grand Opening or Special Promotion Postcardĭirect mail makes it simple to target your customer demographic when you want to promote your restaurant’s grand opening or tell residents about your specials. Here are five ways to add loyal customers to your restaurant using direct mail marketing:ġ. Reaching Americans by direct mail marketing at home, where they are spending most of their time, provides a reliable return on investment and will help restaurant chains retain market share. Approximately 52 percent of Americans tried a new restaurant in the past year, Valassis reported. Quick-service chains were in the spotlight as many Americans turned to takeout and delivery options. While safety concerns were at the forefront of Americans’ minds last year, it didn’t stop people from visiting restaurants. The pandemic solidified direct mail marketing’s place as an essential advertising strategy for restaurant operators. Many Americans are paying more attention to advertisements that offer promotions and deals than in pre-COVID times, according to a survey of 1,000 United States consumers conducted by Valassis, a marketing technology company. At the time of the study, online pop-up ads were only trusted by 24 percent of Americans. More than four out of five Americans trust print ads in newspapers and magazines, while 80 percent trust television ads, Marketing Sherpa reported. Direct mail can be personalized to increase its appeal and demands attention due to its tangible nature and sporadic delivery. Internet data privacy concerns and countless pop-up ads are just a couple of the many reasons direct mail is still very relevant in our digital world.
It provides a tangible method for reaching both loyal customers and potential diners. Direct mail marketing is a proven method to help gain customers at quick-service restaurants.
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